Ashapuri Masale
From 136 to 3,307 Followers in Just 3 Months
Nitesh Shirode, Owner136 → 3,307
Followers Growth
2,336% increase
Millions
Total Views
Across all content
8.5%
Engagement Rate
Industry avg: 1-3%
₹ Lakhs
Sales Boost
Direct attribution
"BrandUp.Nashik transformed our spice business completely. Before working with them, we had just 136 followers and barely any online presence. Within 3 months, we grew to over 3,307 followers, generated millions of views on our content, and saw a tremendous boost in sales. The team's understanding of our local Nashik market combined with their digital expertise made all the difference. Our brand is now recognized across Maharashtra!"
Nitesh Shirode
Owner, Ashapuri Masale
From Local to Regional
Ashapuri Masale, a traditional spice brand from Nashik, had a quality product but virtually no digital presence. With only 136 Instagram followers, they were invisible in the digital marketplace.
Strategic Digital Transformation
We developed a comprehensive digital strategy focusing on authentic storytelling, engaging content creation, and community building.
Recipe Video Content
Short, engaging recipe videos featuring Ashapuri Masale products in traditional Maharashtrian dishes.
Local Storytelling
Highlighted the local Nashik origin story and traditional spice-making heritage.
Community Engagement
Active engagement with followers, responding to comments, building loyal customer community.
Hashtag Strategy
Strategic use of local and trending hashtags to maximize reach in Maharashtra.
3 Months of Transformation
Month 1
Discovery & Strategy
Analyzed brand identity, target audience, and competitor landscape. Created content calendar and visual strategy.
Month 2
Content Optimization
Implemented recipe videos, spice education content, and local Nashik storytelling.
Month 3
Viral Growth
Recipe reels went viral across Maharashtra. Influencer collaborations accelerated growth.
What We Created
40+
Recipe Reels
Quick recipe videos featuring Ashapuri Masale spices
30+
Product Posts
High-quality product photography
60+
Stories
Daily engagement content and polls
What Made This Successful
Authentic Storytelling
Highlighting the local Nashik heritage resonated with audiences.
Consistent Content
Regular posting schedule built trust and algorithmic favor.
Community Focus
Engaging with local Nashik audience first, then expanding.
Video-First Approach
Recipe reels outperformed static content by 5x.